Tuesday, January 27, 2015

Recruitment Ads For Joining The British Military Fail To Attract New Recruits



Daily Mail: Armed forces failing to attract recruits despite MoD spending £30MILLION on TV adverts as it is revealed one in three top brass face the chop

* £14.5million spent on Royal Navy ads, £6million on Army, £8million on RAF
* But the Army only recruited 6,000 in 2014 - falling short of its 10,000 target
* Plans by General Sir Nicholas Carter will now cut top brass by up to a third
* Will mean many of the army's 500 colonels and 200 brigadiers will be axed
* 'Revolution' is an effort to raise professionalism and reduce bureaucracy

WNU Editor: Someone should tell the MoD that you need more than just a flashy ad to gain recruits.

2 comments:

CatholicDragoon said...

This is precisely the reason why the vast majority of societies have used some form of conscription, even the citizen armies of Rome and Greece had requirements that would be seen today as conscription. What the UK needs is a pro-military culture, not a flashy ad.
But the Liberal/Pacifist/Multiculturalist segments of the population will fight tooth and nail to keep the military in it's 'place'.

Unknown said...

My old man said there were many conscripts that were more hassle than they were worth,. He was for a volunteer military.

Ithink they could have shown 4 off duty service members in their T shirts around a card table playing cards and it would have gotten more recruits.

What is more important is whether you have a John Major, Cameron or someone stronger like Blair or better yet Thatcher.

The country is not strong economically, militarily or diplomatically and the leaders have no virtus. The young people sense this at a subconscious level if nothing else.